June 22nd, 2015

A Practical Framework for Website Analysis

Revenues from your online store are non existent

The number of visitors to your site has been rapidly decreasing since the launch two months ago

Your two main competitors are present on the main search engines using the popular buzzwords in your industry and your site is buried amongst thousands of results

No matter how many times you read the report,
cheap fake oakleys the fact remains your marketing strategy for your online store is not working. It is up to you to examine why.

This article will provide you with a practical approach to analyzing your online presence for short term and long term planning purposes for your e commerce strategy. Instead of
oakley sunglasses discount applying run of the mill marketing analysis tools, it will examine some important elements that should be included in a successful Website.

Balance of Content

As an online marketer, you are responsible to push or pull customers to your Website to buy online. Without the personal interaction that stores have to offer, it is up to your Website to lead them though the purchasing process. Content is king, and providing the right amount of information is the key. Too little product / service information will prompt more questions from the customer, and too much will simply create clutter that
cheap oakleys will bore buyers and lead them astray from completing their online transaction. What is the ideal balance of content and how do you properly assess what is posted and read by interested customers?

Analyze your key selling point. Locate your key selling point within the text of your site. Where is it and what are you telling your customers?

Ideally, your key selling point should be upfront and center on your Website. Customers are constantly faced with promotion clutter while surfing and can be easily confused by the different sales pitches they read from numerous Websites. Websites that are bold enough to state their key selling point on their front page will catch the attention of customers and lead them though the beginning of the online buying process. Companies that tend to bury their key selling point in their Website
fake oakleys will be forgotten.

Answer the obvious questions. Information overload can lead to confusion for some potential customers. Does your Website offer too much or too little product information? To answer these questions, consider the following regarding your product and target market:

Is your product new or revamped to require in depth explanations?

How educated is your target market?
fake oakleys Do they require holding? your target market familiar with similar products on the market?

Along with answering specific customer questions, you can create a page of FAQs to answer inquiries that are likely to be asked about your product. As a result, information regarding the product will be kept at a satisfactory level for all potential consumers.

Search Engine Strategy

Paid or free listings in directories or search engines are key sources of traffic to your Website. To take advantage of the most used search tools, assess your current search engine strategies by asking:

How can we properly analyze and evaluate our strategy?

How can we improve our ranking amongst the results of the top search engines?

How can we properly analyze and evaluate our strategy?

Ignoring the countless number of software applications that can supply you with necessary data to be used in your analysis of your strategy, consider the following pieces of information that can be found online:

Search engine rankings: Check to find your site in the search engines using the keywords to describe your product. Track where you have been placed in comparison to your key competitor.

Links on the Web: Monitoring the number of links leading to your site is key to search engine strategies. The more links located on the Web, the higher ranking your site will receive on some search engines. To have an idea where links are posted on other sites on the Web, you may consult tools such as Google Webmaster Tools, Majestic SEO, among others.

How can you improve your ranking amongst the results of the top search engines?

It might sound strange but your competitors might be able to help you improve your ranking. Look at the depth and quality of your competitors content: how long is the content, what does it contain, how comprehensive is the content. Also look at social signals on the page to see how many times the page has been shared in social media, which is a good indicator of the page link ability to generate links.

You can also view and analyze your competitors meta tags; then you can use
fake oakleys cheap the same or alternative meta tags and keywords to enhance your own keywords strategy. To discover your competitors strategy, log on to their Website and right click on your mouse and select, the Source option. Some may find the experience easy while others may find it frustrating due to number of mouse clicks they have to perform before buying. The only way to reduce this barrier to buying
cheap oakley sunglasses is to have a look at your site map and see if there are any possibilities of creating shortcuts. While examining the site
fake cheap oakleys map, consider the following:

Are individuals comfortable surfing through your site? Do they become impatient when they wait for a page to load?Articles Connexes锛�

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